Maximum Visibility with Minimum Stress
- Strategic Paid Media Specialists Sheffield
We've helped 50+ brands to scale
Our Approach
Looking for support managing Google Ads (Google AdWords)?
- Find the Google AdWords platform complicated?
- Lack confidence to create Google Ads campaigns?
- No current ROI?
- Busy schedule?
Recognised By
Request Free Account Audit
-> Personalised Advice
-> Bespoke 15 Minute Video Review
-> No Hidden Catches
What our Customers & Partners Say
..."We've been working with Visibility Agency for a little over a year now and can confidently say, their customer service, communication and quality of work is the same today as it was when we first hired them. They've been the only agency we've used where we receive regular updates, meetings and monthly reports, without fail. They've been an integral part to the growth of our business and cannot recommend them highly enough for both the management of your GoogleAds and website SEO."
Chris Hall — Owner of Hall Personal Training
"Has been great working with George, he really knows his stuff."
David Lister — Director of MX Display
"George has been a real help in shaping the marketing communications at Forest Rock."
Nick Cooper — Sales and Marketing Director at Forest Rock
"The expertise provided by Visibility Agency has been a catalyst in developing our digital marketing strategy."
John Battersby — Managing Director of Fire Trade Supplies
"I just watched your website review with my manager, and we were really impressed! Thank you so much for taking the time to do that, we really appreciate the feedback, and we are looking forward to talking with you later."
Emily Dewell — Marketing Assistant at Stoneworld
***** (Google Review)
William Barron — Managing Director of Bespoke Funeral Care
"It was great to have a 1:1 meeting today with George Allsop. Would highly recommend to anyone looking for any sort of marketing advice to get in touch with George and Visibility Agency."
Daniel Huthwaite — Founder of Smaart Homes
"First page organic result now on "Deltek PIM". Very pleased with this!"
Matthew Nickerson — Director of Flo10
I connected with George yesterday on LinkedIn and he carried out an initial website review for me. The review was amazing in the detail he provided so quickly. We had a follow up call and George managed to understand my issues and also explain in a very clear way what I needed to do and how he could help. excellent communication and approach."
Allister Sly — Owner of Plantation Shutters South Limited
"We've been working with George at Visibility now for around 9 months and have had excellent results including improved SEO results and key word rankings! would highly recommend visibility!"
Jenna Ward — Marketing Assistant at Alpha Rail
"Truthful, honest and competent! At first I didn't expect to learn so much about different marketing strategies and tools. No regrets in working with Visibility."
Dinija Ramanauska — Intern at Visibility Agency
PPC Case Study
PPC campaigns reduce CPC by 15% for stone specialists
The Brief
Although we work with Stoneworld on a range of other channels, this case study focuses on the Pay-per-Click strategy. We were tasked with improving their Google Ads account overall to be able to increase the number of leads and sales that their paid media budget was achieving.
The Strategy
The paid media team at Visibility restructured the account to enhance campaign effectiveness and efficiency. We improved campaign layouts, limited keywords in ad groups aimed at boosting the "quality score" for improved cost-per-click and ROI. We resolved conversion tracking issues and established a comprehensive strategy to track conversions across various channels. Historical data informed us about previously effective ads and ad copy, guiding our strategy for testing ad copy to maximise conversions.
The Results
We’ve been generating results for Stoneworld since 2021. Here are just some of the achievements we’ve made with the account:
-> 22% increase in CTR year-on-year
-> Reduced bounce rate by 73%
-> 15% reduction in cost per click year on year
-> CTR of display campaigns Improved by 87%
These are some of the benefits of PPC advertising:
Driving immediate results
Unlike organic search strategies, PPC advertising can bring you a lot of traffic to the website almost immediately. It’s a very effective short-term tactic.
Cost-effectiveness
One of the major advantages of PPC is that you only pay when someone clicks your ad. Moreover, you can’t go over your budget, because it is possible to set a maximum spend in advance.
Gaining more brand recognition
If you start using PPC ads more frequently as a result more people will see your brand. This can lead to more brand recognition and will help you to build the company’s reputation.
Reaching target audience
PPC ads enable targeting people who are your ideal audience. Keyword research comes in handy to discover what your potential customers type in the search engine. The same keywords then can be used in your PPC ads. Moreover, targeting audiences based on interest and demographics is also possible.
Our Approach
Our team of Paid Advertising experts analyse your commercial offering, the market you operate in and the wider marketing strategy. From this, we’re able to develop a bespoke strategy to meet the required outcomes. We take a data-led approach to constantly make important optimisations to maximise your budget and drive leads and sales for your business.
OUTCOMES
What To Expect
High-Performing Campaigns
Having high performing campaigns is essential to reaching your business goals and objectives . Our team are at hand to help with all your needs.
Creative Messaging
Our team are here to help you create the perfect creative messaging for your business objectives.
Quality Leads
Quality leads are important for you to gain maximum ROI. Our team are here to help you get the best quality leads for your business.
What is the strategy of our PPC Sheffield experts?
1. PPC strategy audit
First, we will run a PPC audit to see where your business is currently at and what improvements we can implement for you. Moreover, we will do some research on the PPC campaigns within your business sector to understand your competitors.
2. PPC strategy conversation
After our research, we will have a meeting to discuss how we can improve your PPC campaign performance. We will also get a better understanding of your business and your business goals.
3. Onboarding
The onboarding process will include introducing everyone who will be working together on your campaign.
4. Roadmap of a monthly PPC strategy
Our next step will be a monthly strategy roadmap to show you what exactly we will be working on.
5. Going Live with PPC campaigns
The last step is going live with PPC campaigns and waiting for these conversions to kick in!
How do PPC Ads work?
Google Ads and Microsoft Ads are the most popular PPC platforms utilised by digital marketers. If you have ever considered using Google Ads yourself, you probably have heard the phrase “Google Ads Auction”. This auction model is what determines the cost and ad placement.
In order to enter and win the auction, each advertiser needs to bid on keywords they think their potential audience will search in Google. If the system determines that the search query matches and is relevant to the keywords used in your ad, the ad will enter the auction.
Google ad platform allows you to have a large control over your budget and ad spend. This means that the maximum CPC bid and ad quality can be adjusted. However, you cannot control your competitors’ max CPC bids and so on.
Our PPC Agency Sheffield recommends researching and thinking about how competitive your industry and the keywords are before you decide to enter the auction. One of the good practices is to research keywords with less search volume, which could help to keep your ad spend low.
Let's make it happen
Our talented team of Paid Advertising experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:
PPC Sheffield
Pay per click advertising is a popular form of online advertising. The platform was created by Google and works by advertisers paying a small fee when web users visit their site. Our team are experts in all things PPC.
PPC Audit
Creating a PPC audit is key to knowing what strategies worked best for you and your business previously. By knowing what strategies were profitable and which ones weren’t we are able to suggest recommendations on what to do next in your PPC journey.
Google Ads (formally Google AdWords)
To maximise your sales and leads Google ads is something that can do this with. Google ads have features such as text ads, display ads, remarketing and many more. All these features help get the most out of your PPC journey.
Google Shopping
We support businesses to make their performance and provide a ROI. With the use of Google shopping eCommerce businesses and managers are able to put their products in the right place at the right time for their desired target audience to see and use.
Remarketing
We use strategies such as remarketing in order to get individuals that have already visited your site to potentially make a purchase. It is key to remind this audience as they may be the ones that have an interest in buying from your business.
By using various remarketing strategies, we can increase the chances of converting previous visitors of your website into new customers. Our reputable PPC agency Sheffield can help you create targeted remarketing PPC campaigns that focus on reaching the right audience at the right time.
Tailored ads that target users who have previously shown interest in their products or services, will help to keep your brand top of mind and increase the chances of conversion. In addition to remarketing, our PPC Sheffield team can also help you with other digital marketing techniques such as search engine optimisation, social media advertising, and email marketing.
By working with experts in the field, you will develop a comprehensive digital marketing strategy that leverages various tactics to drive more traffic, generate leads, and increase sales. With the right approach, businesses in competitive markets in Sheffield can stand out from the crowd and achieve their marketing goals.
Display Advertising
We have the best creative team to create the perfect display ads for your business in order to help you reach your corporate goals and objectives.
With our PPC agency in Sheffield, you can rest assured that your display ads will stand out from the competition. Our creative team has a proven track record of developing eye-catching ads that drive clicks and conversions. We’ll work with you to understand your business goals and develop a custom display advertising strategy that meets your needs.
In addition to creating stunning display ads, we’ll also handle the technical aspects of your campaign, such as ad placement, targeting, and bid management. This ensures that your ads are seen by the right audience at the right time, maximising your ROI and helping you achieve your business objectives.
Partnering with our PPC agency in Sheffield means you’ll have access to a team of experts who are committed to your success. We’ll monitor your campaign performance and provide regular reports so you can track your progress and make informed decisions about your advertising strategy.
Don’t settle for mediocre display ads – let our team of experts create a custom advertising solution that meets your needs. Contact us today to learn more about our display advertising services and how we can help you achieve your business goals.
Google Ads International Campaigns
If you have campaigns overseas we can help deliver the best campaigns for your new and existing clients. We have expert knowledge in all things international campaigns.
Visibility Agency Digital Marketing Podcast
The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.
The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.
In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.
Watch Latest Episode