Google Partner PPC Agency in Leicester
- Pay-per-click campaigns done right with expert digital marketers
How we can help
Does this sound like you?
- Can’t get your head around ad platforms
- Not sure how to create campaigns
- Spending and not seeing any returns
- Already spinning too many plates
Our Approach
As a PPC agency Leicester, we know how to develop a bespoke strategy that smashes your KPIs. We’ll carry out in-depth research to understand your offering, competitors, and target market. We’ll use this to create a digital marketing strategy that lands you right in front of your ideal customer.
By periodically reporting on our findings, we’ll continuously review the strategy we’ve developed to make sure it’s optimised to meet your business objectives. We’ll delve into all the smaller details that make up the bigger picture, to ensure we’re always streamlining ad spend where we can, increasing lead generation, and driving traffic to your website.
What is PPC?
PPC is a digital marketing strategy that involves paying only when a user clicks on your ad. One of the most significant advantages of PPC marketing is the ability to target specific demographics and tailor your approach to reach the desired audience effectively. There are numerous forms of PPC marketing, including search campaigns, display ads, and remarketing, all aimed at achieving your marketing objectives. It’s worth noting that pay-per-click ads appear at the top of search engines like Google or Bing before any organic listings. As a PPC Agency Leicestershire, we specialise in delivering exceptional PPC services that drive traffic, boost sales, and help businesses grow.
OUTCOMES
What can you expect?
Data-driven strategies
Using our data-first approach, we get a handle on your target market and what motivates them to purchase. We use this to develop a campaign that keeps you ahead of the competition.
Creative messaging
A good ad campaign is more than keywords and search terms. We’ll make sure your campaign speaks directly to your customers’ values to connect with them on a deeper level.
Transparent reporting
It’s important to know what’s working and what needs to be optimised, so we promise to always be totally transparent when it comes to reporting on your Leicester PPC strategy.
What our Customers & Partners Say
..."We've been working with Visibility Agency for a little over a year now and can confidently say, their customer service, communication and quality of work is the same today as it was when we first hired them. They've been the only agency we've used where we receive regular updates, meetings and monthly reports, without fail. They've been an integral part to the growth of our business and cannot recommend them highly enough for both the management of your GoogleAds and website SEO."
Chris Hall — Owner of Hall Personal Training
"Has been great working with George, he really knows his stuff."
David Lister — Director of MX Display
"George has been a real help in shaping the marketing communications at Forest Rock."
Nick Cooper — Sales and Marketing Director at Forest Rock
"The expertise provided by Visibility Agency has been a catalyst in developing our digital marketing strategy."
John Battersby — Managing Director of Fire Trade Supplies
"I just watched your website review with my manager, and we were really impressed! Thank you so much for taking the time to do that, we really appreciate the feedback, and we are looking forward to talking with you later."
Emily Dewell — Marketing Assistant at Stoneworld
***** (Google Review)
William Barron — Managing Director of Bespoke Funeral Care
"It was great to have a 1:1 meeting today with George Allsop. Would highly recommend to anyone looking for any sort of marketing advice to get in touch with George and Visibility Agency."
Daniel Huthwaite — Founder of Smaart Homes
"First page organic result now on "Deltek PIM". Very pleased with this!"
Matthew Nickerson — Director of Flo10
I connected with George yesterday on LinkedIn and he carried out an initial website review for me. The review was amazing in the detail he provided so quickly. We had a follow up call and George managed to understand my issues and also explain in a very clear way what I needed to do and how he could help. excellent communication and approach."
Allister Sly — Owner of Plantation Shutters South Limited
"We've been working with George at Visibility now for around 9 months and have had excellent results including improved SEO results and key word rankings! would highly recommend visibility!"
Jenna Ward — Marketing Assistant at Alpha Rail
"Truthful, honest and competent! At first I didn't expect to learn so much about different marketing strategies and tools. No regrets in working with Visibility."
Dinija Ramanauska — Intern at Visibility Agency
Why should you invest in PPC & Google Ads?
Fast Results
PPC shows faster results than other organic marketing strategies such as search engine optimisation, content marketing or social media. Once our PPC Agency in Leicestershire stitches on your campaigns, you will start showing up in SERPs within minutes.
More Control
With PPC you can better control your budget spend. You can choose when your ads are shown, in which locations as well as for which keywords. This will allow you to spend your budget more efficiently and focus on things that have the most priority.
It Boosts Brand Awareness
People may not always click on your ad. Even if that happens, they still will see your ad and brand name, which can boost your brand awareness. You never know. That person can always come back and purchase from you.
Measurable Results
As PPC Agency in Leicestershire, we understand how important it is to analyse the data. With PPC ads, we can easily do that as they are completely measurable. We can track clicks, impressions, CPCs and conversions, which means you will get a better picture of the performance of PPC campaigns.
Why choose Visibility Agency as your PPC agency in Leicester?
We’re a small digital marketing agency, working remotely with businesses across Leicester, the UK, and beyond. But what we lack in size, we certainly make up for in expertise. We’re a team of PPC Leicester advertising experts helping business owners and marketing managers transform their digital strategies. We’re growing by the day, and at our core, we thrive off helping people and seeing other companies grow.
And we’re an official Google Partner, so you know we’re the best PPC agency Leicester. But we’ll let our results do the talking. Our campaigns have increased transactions by 86%, reduced cost-per-click by 41%, and much more.
Pay-per-Click (PPC) FAQs
How does pay-per-click work?
Essentially, you’re paying for users to visit your site through advertisements. Ads are hosted on third-party websites and you’ll pay a fee every time they’re clicked.
How much does PPC marketing cost?
It really varies — an annoying answer, we know. Each keyword has its own level of competition that’s influenced by a range of different factors.
What is an example of PPC?
You’ll have seen a PPC ad before, most likely on Google at the very top of the search results. These are called Text Ads. Or if you’ve interacted with the Google Shopping feature before.
Do people actually click on Google Ads?
Absolutely. Outside of social media, Google is an invaluable tool for advertising your business. It’s the most popular search engine and you should be using it to get in front of your customers.
Let's make it happen
Whether you’re completely new to PPC marketing or want to streamline your ad spend with targeted campaigns, we’re a team of experts who deliver game-changing results.
PPC Leicester
As a PPC agency Leicester, we’re obsessed with delving deep into all things data and digital marketing. Chat to us about your business objectives and we’ll make it our mission to turn them into a reality. We pride ourselves on our proven track record of scoring continued growth for our clients, and we can’t wait to do the same for you too.
PPC Audit
We can run an audit on any previous PPC Leicester campaigns to analyse their performance. We’ll look at things like keyword performance, ad spend, return on investment, and more. We’ll chat to you about what we find and work with you on the next steps needed to achieve your KPIs.
Google Ads (formally Google AdWords)
As the most-used search engine in the world, you’ll find a huge pot of your target market is already searching for your product or service on Google. With our expertise, we can create a paid search campaign that will have you appearing in all the top search result spots. There’s a range of features we can utilise, so we’ll help you find the ones that are best to achieve next-level growth.
Google Shopping
Tap into those customers who already know exactly what they’re looking for with Google Shopping. As a PPC agency Leicester, we’re able to identify how your customers are searching for your product or service. Then develop a strategy using those behavioural insights to optimise your listings and showcase your offering.
Google Ads International Campaigns
We’re a PPC agency in Leicester, but we also know more than a thing or two about international PPC campaigns. Let us help you expand into new territories by targeting new and existing clients overseas. Our effective PPC strategies will increase your brand visibility all over the globe. And we’ll show you how to manage your ad account so you can continue to see the results you want.
Display Advertising
Get in front of your audience with creative adverts that speak directly to your customer. We’ll carefully craft messaging that resonates with your audience’s motivators and values, so they’ll click through to the landing page and convert on your website.
Remarketing
Cutting through the noise online can be tricky, but not with an effortless remarketing strategy. Make previous website visitors come back for more with a PPC Leicester campaign that captures the attention of your customer and showcases your offering. We’ll make sure our campaign marries up to their values so they head straight for the checkout.
Visibility Agency Digital Marketing Podcast
The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.
The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.
In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.
Watch Latest Episode