Maximum Visibility with Minimum Stress
- Strategic Paid Media Specialists Leicester
We've helped 50+ brands to scale
Our Approach
Looking for support managing Google Ads (Google AdWords)?
- Find the Google AdWords platform complicated?
- Lack confidence to create Google Ads campaigns?
- No current ROI?
- Busy schedule?
Recognised By
Request Free Account Audit
-> Personalised Advice
-> Bespoke 15 Minute Video Review
-> No Hidden Catches
What our Customers & Partners Say
..."We've been working with Visibility Agency for a little over a year now and can confidently say, their customer service, communication and quality of work is the same today as it was when we first hired them. They've been the only agency we've used where we receive regular updates, meetings and monthly reports, without fail. They've been an integral part to the growth of our business and cannot recommend them highly enough for both the management of your GoogleAds and website SEO."
Chris Hall — Owner of Hall Personal Training
"Has been great working with George, he really knows his stuff."
David Lister — Director of MX Display
"George has been a real help in shaping the marketing communications at Forest Rock."
Nick Cooper — Sales and Marketing Director at Forest Rock
"The expertise provided by Visibility Agency has been a catalyst in developing our digital marketing strategy."
John Battersby — Managing Director of Fire Trade Supplies
"I just watched your website review with my manager, and we were really impressed! Thank you so much for taking the time to do that, we really appreciate the feedback, and we are looking forward to talking with you later."
Emily Dewell — Marketing Assistant at Stoneworld
***** (Google Review)
William Barron — Managing Director of Bespoke Funeral Care
"It was great to have a 1:1 meeting today with George Allsop. Would highly recommend to anyone looking for any sort of marketing advice to get in touch with George and Visibility Agency."
Daniel Huthwaite — Founder of Smaart Homes
"First page organic result now on "Deltek PIM". Very pleased with this!"
Matthew Nickerson — Director of Flo10
I connected with George yesterday on LinkedIn and he carried out an initial website review for me. The review was amazing in the detail he provided so quickly. We had a follow up call and George managed to understand my issues and also explain in a very clear way what I needed to do and how he could help. excellent communication and approach."
Allister Sly — Owner of Plantation Shutters South Limited
"We've been working with George at Visibility now for around 9 months and have had excellent results including improved SEO results and key word rankings! would highly recommend visibility!"
Jenna Ward — Marketing Assistant at Alpha Rail
"Truthful, honest and competent! At first I didn't expect to learn so much about different marketing strategies and tools. No regrets in working with Visibility."
Dinija Ramanauska — Intern at Visibility Agency
PPC Case Study
PPC campaigns reduce CPC by 15% for stone specialists
The Brief
Although we work with Stoneworld on a range of other channels, this case study focuses on the Pay-per-Click strategy. We were tasked with improving their Google Ads account overall to be able to increase the number of leads and sales that their paid media budget was achieving.
The Strategy
The paid media team at Visibility restructured the account to enhance campaign effectiveness and efficiency. We improved campaign layouts, limited keywords in ad groups aimed at boosting the "quality score" for improved cost-per-click and ROI. We resolved conversion tracking issues and established a comprehensive strategy to track conversions across various channels. Historical data informed us about previously effective ads and ad copy, guiding our strategy for testing ad copy to maximise conversions.
The Results
We’ve been generating results for Stoneworld since 2021. Here are just some of the achievements we’ve made with the account:
-> 22% increase in CTR year-on-year
-> Reduced bounce rate by 73%
-> 15% reduction in cost per click year on year
-> CTR of display campaigns Improved by 87%
Our PPC agency services:
PPC audits & consultancy
PPC audits are an important part of managing PPC campaigns. Our PPC agency in Leicester regularly conducts weekly audits to ensure that your PPC ads are giving you the best results. This involves analysing your current PPC campaigns to identify areas of improvement as well as opportunities to increase your return on investment. With our PPC audits, your business will gain valuable insights into PPC performance, including ad relevance, keyword targeting, ad copy, and landing page relevance.
Paid search setup
Paid search setup is a crucial step in launching successful PPC campaigns, and partnering with a reputable PPC agency in Leicestershire like ours can help businesses achieve their goals. Our PPC agency in Leicester can provide expert paid search setup services, including keyword research, ad copy creation, and landing page optimisation. By leveraging the latest PPC tools and technologies, we can set up targeted and effective campaigns that reach the right audience and drive conversions. With a focus on continuous optimisation and data-driven decision-making, our PPC experts can help businesses achieve their marketing objectives and maximise their ROI.
PPC ongoing management & optimisation
It’s important to maintain the performance of your PPC campaigns over time. Our PPC agency in Leicester can provide ongoing management and optimisation services to help businesses continuously improve their campaigns and achieve their marketing goals. With regular monitoring and optimisation of ad copy, keywords, bidding strategies, and landing pages, a PPC agency can help businesses stay ahead of the competition and drive more conversions. We can also provide bespoke reports and insights to help businesses understand the performance of their campaigns and make data-driven decisions.
PPC campaign expansion
Our reputable PPC agency in Leicestershire can help businesses expand their PPC campaigns by identifying new opportunities for growth and optimisation. We can help businesses by conducting thorough keyword research as well as competitor research to uncover new opportunities to reach potential customers. By creating new ad copy and landing pages that align with these opportunities, businesses can increase their relevance and boost their quality score, ultimately leading to better ad placement and lower cost-per-click (CPC). Additionally, our PPC agency Leicester can help businesses test and optimise their new campaigns to ensure they deliver maximum value.
With a focus on continuous improvement and data-driven decision-making, our team can help businesses stay ahead of the competition and achieve their marketing objectives.
Our Approach
Our team of Paid Advertising experts analyse your commercial offering, the market you operate in and the wider marketing strategy. From this, we’re able to develop a bespoke strategy to meet the required outcomes. We take a data-led approach to constantly make important optimisations to maximise your budget and drive leads and sales for your business.
OUTCOMES
What To Expect
High-Performing Campaigns
Our digital marketing experts are trained in being able to produce campaigns with high performances.
Creative Messaging
With our creative team we are able to get your business recognised in your desired way.
Quality Leads
Quality leads are important in making sales and gaining an increased revenue. Digital marketers are at hand to help.
Let's make it happen
Our talented team of Paid Advertising experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:
PPC Agency Leicester
Pay- Per- Click advertising (PPC) is a cost effective way to enable your adverts to reach the desired place. Our team are focused on creating the desired campaigns to hit your goals.
PPC Audit
Our team will create an audit based on previous campaigns and strategies produced by your business and evaluate the things that went wrong and the things that went well. From this recommendations will be made.
Google Ads (formally Google AdWords)
Google Ads offer many different facilities in order to provide you with the best leads and sales opportunities. Google ads is one of the most popular sites.
Google Shopping
If you are and eCommerce business owner or marketing manager and want your products to be in front of your desired audience then the Google ads platform is the way to do this.
Google Ads International Campaigns
Whether you have existing international strategies or you’re wanting to produce some, our digital marketing team are here to help.
Display Advertising
The main purpose of display advertising is to deliver general advertisements and brand messages to sites visitors. Our team is able to design the most appropriate creative display ads to relay to your target audience.
Remarketing
Remarketing is the practice of delivering ads to people across the internet who have already paid interest to your website. This is done so that people are reminded and given a subtle nudge to make a purchase.
Visibility Agency Digital Marketing Podcast
The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.
The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.
In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.
Watch Latest Episode