Posted on 20th May, 2023

Episode 6: How Personal Branding Helped JCD Cleaning To Grow with Chris Guilfoyle

In This Episode…

This is the sixth episode of the Visibility Agency Business and Marketing Podcast.

In this episode I speak to our guest Chris Guilfoyle – Managing Director at JCD Cleaning – an independent family owned commercial cleaning company based in Kent.

We discuss his career and talk about the 10 years he spent with a huge Facilities Management Company learning all areas of the job which provided him the skills he needed to set up his own firm. Chris lifts the lid on what it’s like to promote a cleaning company with weekly vlogs on YouTube and how he’s managed to cultivate his personal brand on LinkedIn to win new clients.

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Often overlooked, but a hugely essential part of any business that has premises is the maintenance and cleaning of it. If you wish to create a welcoming environment for your team and customers, selecting a commercial cleaning company that you can trust is crucial. In this episode, I speak to Chris Gilfoyle, Managing Director at JCD Cleaning, an independent family-owned commercial cleaning company based in Kent. We discussed his career and talk about the 10 years he spent with a huge facilities management company, learning all areas of the job,

which provided him with the skills he needed

to set up his own firm. Chris lifts the lid on what it’s like to promote a cleaning company with weekly blogs on YouTube and how he’s managed to cultivate his personal brand on LinkedIn to win new clients. All of that coming up. Welcome to the Visibility Agency Business and Marketing podcast. Hello and welcome to the sixth episode of the Visibility Agency Business and Marketing Podcast. My name’s George and today I’m joined here with Chris Guilfoyle.

Welcome to the show, Chris.

Thank you, George. I appreciate the invite and for you to having me on all the way from Poland.

Not a problem at all. So you’ve set up a company, JCD Cleaning, and it’d be great to talk about your company and the journey you’ve gone on so far. So please introduce yourself a little bit about what you do day to day and how you help people with their cleaning needs.

Yeah, sure. So my name is Chris Guilfoyle. For those of you that are interested, I am a 35-year-old entrepreneur based in the southeast of the UK. We started JCD Cleaning in 2014. What is JCD Cleaning? We are a commercial and specialist cleaning company that help businesses of varying sizes with their ongoing cleaning needs and one-off cleaning needs. So we have two aspects of our business. Commercial services, which would be any business that has an ongoing cleaning need. So schools, offices, industrial facilities. We don’t necessarily niche down into particular marketplaces. We have the ability to service a multitude of sectors, retail, hospitality, whatever it may be, but anyone effectively that needs their commercial premises maintained on a daily basis. We have another division, which is called specialist services, and they obviously go hand in hand. If you’ve got an office and you’ve got carpets within that office, you’ve got windows in most instances, you’ve got high levels. Our specialist services would carry out more one-off project-based requirements that you could need from cleaning. So that could be carpet cleaning, high-level cleaning in factory areas, anything really that needs doing one-off that needs a more specialist skill set, we have the capability to deliver in-house. We have about 85 employees across the south of the UK, varying from full-time employees to guys that just do part-time hours to suit their need around their children and whatever it may be. And yeah, it’s been an interesting journey. In terms of our size, we’re just under the £2 million in revenue now, so we’re growing nicely. Obviously, as you get bigger, it gets harder, shall I say, to start doing them bigger jumps and doubling your revenue and things like that. But yeah, so we effectively, we help commercial premises with all of their cleaning needs in-house.

Awesome, awesome. Yeah, no, thanks for that. I think we’ll come on to a little bit more about the journey now. In terms of, you know, obviously, I’ve met you through LinkedIn. I’ve seen you quite a bit on LinkedIn with the content you put out, which is really fantastic. And as a case study for other people running businesses, I think you, without maybe knowing it, Chris, influence people in terms of how they run their businesses from a kind of a marketing and business point of view. And you mentioned to me before we joined the call or the interview about people coming up to you in the street. Is that right? Sometimes you’re pretty famous on LinkedIn these days.

Well, I mean, to be honest, it’s even shocked myself. I can remember specifically the first time it happened to me. And I think, as I mentioned before we started, George, it just shows, even in, I mean, because our industry is around our businesses, which is a cleaning company, and we’ve got a drainage arm to our business as well. Even something as seen as boring as the cleaning industry, the amount of eyes that it can get on you is fantastic. To have people come up on the street or I’ve turned up to jobs before and they go, oh, I’ve seen you on LinkedIn or people have mentioned you in the office. So it’s good that we’ve met that way as well, that the content is reaching people. And that’s what it’s about, right? It’s about getting eyes onto you and your business. Absolutely, and so you can help more and more people. So let’s go back to the beginning then, and let’s talk a little bit about how you kind of got into the industry and how you kind of got to where you are today.

And that’s a famous LinkedIn basically.

Yep, I think, so I was one of these people that probably had the academic capability at school but chose not really to apply myself. I messed around with my friends at school rather than listening to teachers. Although, ironically, when I actually left school I was quite into personal development, a lot of reading and things like that. So I sort of wasted my school years and I’ll be honest with you, come out of school I had a couple of odd jobs here and there, building site, the usual stuff that young men my age do when they didn’t really apply themselves at school. I ended up working for Associated Newspapers, which is a big company in London. I enjoyed my time there, but it wasn’t really a long-term career. I actually got made redundant from there because they went to a free edition. I sort of found myself at a loose end. And I was quite fortunate my parents, mum and dad, who actually work with our business now, they were both in the facilities management cleaning space at the time. And I worked with dad for a short while doing data center cleaning, which is big data center suites for like Siemens, Fujitsu, and things like that. So I worked there for a little bit. Really enjoyed that, to be honest. It was relatively simple work. And then I went to work with Mum as a cleaning supervisor at HM Revenue and Customs in central London, which is a massive building. Has nearly 100 cleaning staff to clean both sides of it, real big London cleaning contract. And just through developing the right relationships with the right people in that business on the client side, I progressed through this large facilities management company. I was there for 10 years, and I started as a cleaning supervisor. And when I left, I was a regional area manager, managing around 15 million pounds worth of business in the city. What that 10 years gave me, I have effectively seen the facilities and cleaning business from the bottom up, which I think is a real good way to learn any market, any business is actually be at the coalface and learn it through different stages. As I mentioned just a minute ago, I’ve always been into my personal development and I actually sort of around five, six years in to my employment journey, I thought to myself, one day I’ll have my own business. And at that particular time, it wasn’t as fashionable to be an entrepreneur as it is now. I mean, everybody’s got entrepreneur in their LinkedIn bio and their Instagram profile. But I thought one day I’m gonna start my own. And it was around 2013, I thought, you know what? I’m gonna give this a crack. And I sort of set up JCD. I was still employed at the time. I didn’t sell my house and all my assets and put everything on the line and go all in as people tell you to do. So I started JCD, started doing some outbound messaging on LinkedIn, actually. Great platform if you’re a B2B provider. So if you’re selling directly to a business, that’s probably the platform you want to be on. So I started sending out LinkedIn messages, emails, all outbound stuff. Didn’t have a website then. And it just started to pick up traction, George. I gave up my career with this company, went all in. I was saying that was eight, nine years ago now. The business has grown, has many ups and downs. It’s not all positive, it’s double revenue year on year and everything’s plain sailing. It’s a difficult journey, but I couldn’t see myself going back now and it’s one I’m definitely glad that I started. I’m still enjoying the journey and learning every day, no doubt about it.

Awesome, awesome. Yeah, no, it’s really, like you said before, I think it’s really interesting that you had that, did you say 10 years or 15 years experience? 10, 10 years. 10 with that large facilities management company, which that’s kind of giving you the foundation, right? And you’ve clearly got the confidence and like you say, the personal skills to be able to then take a business forward. And that’s awesome that you’ve been able to achieve that and continue that. And obviously, in terms of marketing, then you’ve obviously developed that strategy as you’ve gone along. So you started with the cold outreach. At what point did you realize that video and digital marketing was an important thing for your business?

So I followed a few creators on LinkedIn, to be honest, and it’s… I’m a prime example of one of those people, and probably a lot of people that maybe listen to this podcast that are business owners, that are like, I would really like… And I get people, now I’ve started this journey, interestingly enough, people that I thought may be critical or take the mick out of me or whatever it may be, that I was worried about their opinion. They’re actually saying to me, oh, wow, how did you do that? I really enjoy it. And I was probably guilty of that nervousness to start. So I started our content and video journey specifically, probably around two years ago. There’s a creator on LinkedIn who we spoke about, called Jack Gaisford. And I always, he’s a few years younger than me, Jack, but I always really enjoyed the content, thought that was good. And thought to myself, I’m going to give that a go one day when I can develop the courage to actually get in front of the camera. I actually, when I decided I would do that was just pre-lockdown for COVID. Obviously, people think during COVID, oh, you’re a cleaning company, you must be crazy busy. It was actually the opposite, because if people are not coming to their offices, the children are not at school, you haven’t got anything to clean. So I thought, right, I’m going to put some time into developing video content. I was working with Jack Gaisford and started to do videos at the office, short-form content, just to highlight what we did, basically. And that’s evolved over the last two years. I’ve been doing that for around, I would say, 18 months, seriously. I now have my own in-house videographer team who does all of our marketing. And yeah, it’s an interesting journey. It’s not a quick win doing video, but as I mentioned before we started, that brand recognition and people recognizing you on the street and the authority it gives you within your industry is definitely worth the return, even if you don’t get a customer coming in for video content. What for me, what it does is people, you’ve seen my content on LinkedIn, that’s how we’ve met and we’ve had some discussions since then. And it might not be the right time for someone to buy cleaning, but when they do, the first person they’re going to think of is my ugly face that pops up on their LinkedIn screen on most days, talking about cleaning or whatever it may be. And they go, oh, he’s the guy for cleaning because I see him all the time. And that’s when we’ll get an ROI. We’ve had some business business out of it, don’t get me wrong, but it hasn’t made me a millionaire just yet, but it’s definitely something that I’m really glad I’ve done. And to be honest with you, when you’re doing day-to-day business and you’re wearing all these different hats, you’re a accountant one minute, you’re a therapist the next for your staff or whatever it may be, the video for me, it breaks up the week, to be fair, something that I enjoy doing. It gives me ROIs on occasions in terms of work coming in. So it’s only a net positive thing for us to do. And it’s a big part of our strategy now. Obviously, we have other strategies in terms of getting customers in the door, both outbound and inbound. But it’s a big part of our strategy now is our content. And we’re going to keep doing that into the future and hopefully get it bigger and better than we are now.

Awesome. No, it’s awesome to see. And like you say, opening opportunities, you know, we’re in touch, this is why you’re on the podcast, so it opens different doors to help your business to grow. In terms of, you’ve probably touched on this and you’re probably going to repeat some of what you’ve said, but in terms of the most interesting part of your day-to-day, what is that? Is that the meeting new people? Is it the content? Is it the people you work with, the connections you make, what would you say is the most interesting part of your job?

I think for me, and why I’ve always enjoyed the cleaning industry, is I get to, you know, it’s not like, I’m not office-based, you know, working, you know, selling software or whatever it may be, where I’m in front of a computer all day, I’m at my fixed address, location, office, work, whatever it may be, and I’m here all day, every day, doing a repetitive task. One of the good things I get to do is I work with many different customers in many different locations, in many different industries. And the employment side of things, the team that I enjoy, they come from all over the world, from many different backgrounds, many different experiences. So the diversity that I experience in my industry, be that on the customer side, be that with the staff that work with us, I just get so many opportunities to see so many different aspects of life, which is probably one of the areas I do enjoy. What do I do day to day? I mean, to be honest with you, we’re of the size now. We have a management infrastructure in place, so it’s not so much necessarily firefighting every day now. Like it probably used to be, maybe, in the early days. I think in the early days of any business, you’re going to have to be in the… I’ll say you’re going to have to get in the trenches, you’re going to have to be out on the tools, you’re going to have to be firefighting, et cetera. Don’t get me wrong, there are days when that still has to happen. But on an ideal day, like today, I get to do bits and pieces like this, the content side of things, film content. I go around to clients’ locations, spend time with them, spend time with my employees. And it’s such a diverse role that no one day is the same. And that’s really what I like about our business. And I think that to say that helps that we’re out on client locations. So one day I could be in a manufacturing plant, the next day I could be in a school. It’s so varied. And that just keeps me interested because I think if I was sat in the office every day, all day, I use software because it’s just a static thing, I think that would drive me insane. So I’m very fortunate enough that I have a diverse role with diverse people and diverse clients which makes every day interesting in them.

Nice. Nice. Yeah. And the content, I didn’t mention it earlier, but I wanted to say that the content you put out, because you’re so honest and you kind of talk about the day to day and what you do on those snippets that you put out on social, you know, people really see who you are. And that’s why I knew that this conversation would be a nice conversation with you, because I can see that you’re trying to be positive and there’s difficulties that you go through that you try and find a solution for them. And that’s why people want to work with people like that, right? So that was just something I wanted to mention. In terms of the challenges that you face in your career in general, or the biggest that you face,

what would you say that is to date? I think, I mentioned at the start how the entrepreneur space has changed. It’s very glamorous to be an entrepreneur, and everyone wants to put a CEO in their title. I think, and I’m a big advocate of this, business is hard. That’s the reality of it. Anyone that’s started a business or has done well with a business will have gone through some adversity. And there are many different highs and lows. I think one of the, we’re fortunate enough, we’ve never had issues generally with cashflow. When I speak to business owners, that usually reverts back to a point where they’ve been tight with cashflow. We’re fortunate enough, we’ve never really had that issue. But there was one particular customer that I had an issue with, and this was a real worry for me. It caused me endless, sleepless nights. We used to do a lot of work in the construction field, which is a very, very hard industry to be in, very cutthroat. We were working with a very large customer who, if I told you who they were, they’re UK-wide names, so I won’t mention them for litigious reasons. We were working on a big project in central London. They were having lots of extra work. Luckily, we were getting it on email. Come the end of that project, they owed us near six figures in additional works. And the budget holder, I remember being on a conference call, he said to me, I didn’t authorize this. I’m not paying it. And I’d already bankrolled all the payroll. So that particular issue made me realize how important having good processes in place, not necessarily about cash, make sure you’ve got good processes in place, good sign-off, good management team in place so they’re doing all the sign-offs and process. So that was a particular worry for a long time because it took us around three, four months to actually get the client to pay the money. They did pay it in the end, but it’s a stressful time. And it just highlighted to me how important it is to make sure you’ve got the right processes in place, people that follow those processes, and that you do keep an eye on your cash flow. Because to be honest with you, that could have sunk most businesses. So that was a particular time that I think back to. And as I mentioned, entrepreneurship, business owners, it is hard, nine times out of 10. So just having the capability, it’s going to have many ups and downs, and I think as long as you’re ready for that, and you understand that the way to do that is not to give up, and to keep going, and just put one foot in front. There’s some days where I think to myself, right, I’ve just got to put one foot in front of the other, and then it will clear, and then tomorrow it will be a new day. That’s the best way, because I say, there are going to be probably more downs than there are ups in the early days. So yeah, it’s a tough industry. And I say that particular story was one that gave me plenty of sleepless nights. But you still get the odd bit that comes up now and then that gives you a bit of, gives you blood pressure raise, shall we say.

Yeah. I mean, on that particular problem that you had to overcome, it’s about, like you mentioned, about putting processes in place going forward. And as much as that was a problem at the time, hopefully you’re able to resolve that going forward and prevent problems like that occurring. So it’s a learning curve, everything’s learning.

Exactly. If you’re not learning from any mistakes you’ve made previously, and that’s ironic, really, because we had learned from making the same mistake on smaller projects, luckily. So we’ve had contracts where they’ve asked for extra work. We’ve not necessarily had it agreed in writing. Come the end of the project, the budget holder gets hold of it and goes, I’m not paying for that. I didn’t agree for it or I wouldn’t have signed it off. And if you don’t have that in place, I wouldn’t have got paid. So, you know, again, another business lesson in its entirety, you know, make sure you learn. If you make a mistake, make sure you and the team are learning from that mistake and you put something in place so it doesn’t happen again because, this is a prime example, where I may have lost £500 before, when you’re losing £100,000, as businesses get bigger, the numbers get bigger, that’s a real sting. So I say make sure you’re learning from them lessons is a key thing. Okay, yeah. So moving on then, what’s the best part of your career so far, the highlights? We’ve touched on the worst bit or one of your biggest problems. Now, what’s kind of the best moment that you feel like this is really clicking or that you were really happy with what you’ve achieved? I think one pivot, and it’s probably because it’s the most recent, the back end of last year, we landed our first seven-figure client in terms of its contract terms. I don’t mean that’s in one year. I mean that’s across its three-year term. And that was obviously a big moment for us. From starting a business, we’ve absolutely zeroed, no cash. Like we spoke before, we haven’t had investment or anything like that. We’re purely family-based business, and we’ve built this up from the ground up, literally. So landing a customer or having a customer that’s willing to put that amount of trust in what you can do, that was a huge, huge moment for us. I’ve mentioned this on other podcasts though, and something to be wary of. You’ve got to take time to enjoy their moments because the honest answer to that is we had a six-month tender process for this particular customer. And I’m sitting there thinking to myself, right, when I land this customer, George, I’ve made it. I’m big time. But to be honest with you, we landed that customer and much as it was fantastic, the next day, the goal had moved and we were on to the next target. And one thing I’ve realized-

You’ve still got to fulfill it as well.

Exactly. The game’s not over when you’ve done that. And I mentioned this on a… I was on a founder’s chat with 300 business owners recently. One thing I’ve really learned most recently is it’s not the destination. This is going to be a bit of a cliche. It’s not the destination, but it is the journey. That’s what you need to take time to appreciate. Building the team, the rapport you build with the people that are working with you, because you’re going to have them big high winds and you’re going to meet them goals because that’s what we are. We’re entrepreneurs, we’re marketers, we’re going to reach these goals that we set ourselves. But once you reach them goals, you’re just onto the next one. So you never really get to that destination. So it’s just about making sure, you know, when I look back at it now, I think to myself, oh, the meetings we had with the customer, building the rapport, you know, when we had a good meeting and we’d go, oh, that meeting went fantastic. We think we’re getting close, so we’re going to get it. Oh, we’re down to the final three. It was really about the journey rather than the end destination. Because, say, the day after, we were sort of, right, like you say, we’ve got to deliver this contract now. So we’ve got to get going with mobilization, recruitment, and all that good stuff. I mean, it was sort of forgot about the next day. But that was definitely a pinnacle most recently. But like I say, we’ve reached that, and we’re on to the next target now.

Awesome. Awesome. No, yeah, I totally get your point on that. And that is literally my philosophy as well in terms of the journey. Because like you say, the goalposts always move, you hit that target and then you’re kind of happy for a bit and then you realize, actually, let’s move on to that. And happiness, without getting too deep, it’s always about what you make of everything and being appreciative for what you’ve got, right? So it’s the same in business. And that leads me, the segue into the next point, which is about kind of new people coming into the industry and I think one thing that I certainly learned is that you feel like when you’re younger then you want to set up a business because you think money is going to solve your problems and it really doesn’t necessarily solve your problems. It solves some problems but in terms of happiness it comes from other areas, right? So what would you say to young people coming in and starting their careers, especially in your industry, what would you have done differently and what’s your advice to them to help them?

Yeah, I think, and ironically, I’m still relatively, I’d like to think I’m relatively, I’m still young. You know, I’d say I’m 35 years old, nearly 36. I think that you put so much pressure on yourself as a younger person and a social certainly doesn’t help with this, this is a negative side of social media. You’re looking at what other people are doing and what they’re achieving and you put that… It’s hard. I’m guilty of it. It’s hard not to compare what you’re doing versus what everyone else is doing on social. I think if I was advising anyone in any industry, and it applies to my industry as well, try and do it right. Don’t rush to get where you’re going, get the processes in place. And the reason I say that, and that disapplies to any business, as I’ve gone through the business journey, there have been points in time where I’ve had to pause what I’m doing, take steps back because I wasn’t, I hadn’t set up right, I’d rushed to get to a certain point. And when you’re trying to spin all these plates and you haven’t really got the process, you haven’t got people behind you that are gonna keep that plate spinning, you rush forward and things start to fall down. And I’ve been fortunate enough that I’ve been able to recover certain situations, or, you know, and there have been times where I’ve lost a particular customer that maybe would have been good for us long-term because of something we didn’t have in place. So I think the number one advice I would say is, although, you know, you’re rushing to get to that goal, you wanna get to six figures in revenue or you want to, whatever it may be, just make sure you’re doing them steps right along the way. Because if I had done them right in the first place and wasn’t so rushing forward, I probably would be further down the journey than I am now. Because I’ve had to take two, three big pauses, and we’re actually doing one at the moment where we’re going back and saying, right, actually, we’re not geared up for this next step. We tried it, something’s gone wrong, or we’re just managing, or it’s causing us a lot of stress. We should be set up like this. So take your time, enjoy the journey, but make sure you’re getting your processes and documenting what should be done, by who, when, how, so that you can do that. And then when you get that next step, you’ve got everything in place. You haven’t got to go, oh, actually, I’ve realized we’re not really set up for this. We need to go back and start again, whatever it may be. Because you’re constantly taking two steps back, one forward, two, you end up going backwards, obviously. So just make sure you’ve got the right places in place, the right processes in place. And although it’s easy to do, try not to rush things.

No, fabulous advice, to be honest. I think that’s absolutely the right way forward. It’s not easy, yeah? Sometimes you want to take on more than you can chew. But, you know, like you say, you don’t want to be taking steps back to then go forward. And your reputation’s on the line, you know? And I think that’s important, like you say, for all industries, really. You know, it’s okay to try and take on these certain things that you feel like maybe you could do, but if you’ve not done the back work, then it fails, then you’ve got a bad reputation. So it’s better to do it step by step, like you said.

I think I’ve had instances, you know, don’t get me wrong, I still sort of believe in that, you know, well, if an opportunity is that good, you know, say yes to it and sort of learn after. I’m still an advocate of that. But where you can, I’m talking in the general business sense, you know, where you can just make sure you’ve got a solid foundation at varying different stages of your business career. Because that will enable you that when that big client does knock on the door or that big project does come through the door, you’ve got most of it there and you’ve only got little bits and pieces to add rather than trying to… Yeah, rather than major. Yeah. We’ve got a substantial change that we’ve got to make within our business because then that just causes you as a business owner unnecessary stress. It causes your team stress, and if it falls down, which sometimes it does, and it has in my instance, you damage your reputation, which is not something you want to be in. So you’re spot on with that. The reputation is a big part of that. And if you’re not set up for those projects, sure, there are other occasions when you say yes and you learn as you go, and you’ll get it to the end. But sometimes you’re going to do damage to your reputation. And there are customers that would have been great for our business now that we don’t work with because we’ve done a project and it hasn’t necessarily gone well. So yeah, that’s a good piece of takeaway for sure.

Yeah, definitely.

Yeah, great advice on that. Thanks for sharing that. Okay, so final question is about kind of who you look up to maybe, who you kind of look up to in the business world or who you’ve kind of tried to mimic along the way to try to grow your business. And is there anyone you take inspiration from in particular that you might want to give a shout out to? You’ve mentioned Jack Gaisford. We’ll tag him into this video, absolutely. Is there anybody else that you’d like to talk about? Or maybe a bit more on… Yeah, to be fair, Jack Gaisford was a surprise. Most people that watch this won’t know who Jack is unless they’re LinkedIn, because he’s got a relatively big following there. But he was actually a big inspiration. I’ve told him this a few times. It’ll probably blush, but he was a real big inspiration to me to start my content journey, because he’s about five, six years younger than me. Maybe more than that. No, he’s probably nearly 10 years younger than me, Jack. And I remember watching him. He was obviously just starting his business, and just the reaction he got on LinkedIn, he was a big inspiration to start my content journey. As that’s evolved, someone that I look up to and who I actually work with now, interestingly enough, is a guy called Daniel Luizzi, who, for those of you that are on YouTube, if you search This Is Ashfield, they’ve got a big YouTube channel on there. They do concrete and aggregate. That’s what they do as a business. And content creators are really my… It’s interesting because I don’t count myself as a content creator, but who do I look up to? It’s generally content creators, not necessarily people within my industry. But one thing the content has done for me is I’ve managed to meet lots of business owners in my industry that are further along than me. So I met an MBE, Avin Rivera, who is the founder of Also Dominic Pania, who owns a big cleaning company within our space. And these guys are making real headway within my industry specifically. And I’m fortunate enough through content that I’ve been able to meet them and have a little bit of a relationship with these guys and sit and chat with them. So there’s plenty of people, but in terms of my content journey, definitely Jack Gaisford in the early days. And people like Daniel Luizzi now, I look up to from a content perspective. Business, there are so many people in my industry that have done a lot better than me and have achieved more than I will ever achieve in the industry probably. I have a little bit of beef with my own industry, to be honest, because it’s so static and I think we could do… I think back now, if I was content orientated when I worked for the facilities management company, the amount of content that I could produce would be absolutely awesome. It would be so good because you’ve got massive, high profile buildings and people would love that insight. That’s what people like. Right, a glass window into George’s industry, Chris’s industry, whatever it may be. Yeah, so it’s a real shame that our industry doesn’t do more with that. But from a business, there are certain people within our industry like Dominic who have built a fantastic business. They’ve got a fantastic personal brand as well. They’re guys that I would aspire to be like within our industry. But I’d say Jack, definitely a shout out to Jack Gainsford and Daniel Louisey, they’re big influences on our content, that’s for sure.

Awesome, awesome. Yeah, we’ll make sure to tag them in so people can check out their profiles and their companies, absolutely. So, in terms of how people can get in touch with you, Chris, how could they do that and what’s the best way?

So, obviously our business websites, you can get in contact with us there, and For social, if you just search JCD Cleaning on all social platforms, we will appear. TikTok, Instagram, I don’t really keep an eye on the TikTok to be honest, but I know we’re TikTok, Instagram, LinkedIn, we are big on LinkedIn, you can search JCD Cleaning there. Or if you want to follow me personally, I am on Instagram, Chris underscore JCD underscore GW. And on LinkedIn, if you just search Chris Guilfoyle, I’m sure my face and content will pop up on your screen on the regular.

Awesome, awesome. It’s been really, really nice to talk to you today. And thanks for taking the time and have a great day. And yeah, come and join us again on the podcast soon and we can talk about some more topics. I’m sure we’ve got lots more to talk about.

Thanks George, thanks for having me on.

Cheers. Cheers.


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Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

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