Medical SEO - Search Engine Optimisation | Visibility Agency®

Bespoke SEO Management for Medical Companies

  • More Leads
  • More Sales
  • Increased Revenue
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WE ARE HERE TO HELP

Do these issues sound familiar?

  • Difficult to obtain backlinks
  • Unsure what content to write
  • Lack effective SEO strategy
  • No time to implement
  • Technical knowledge issues
It doesn't have to be this way

Our Approach

Our team takes time to learn your business, the niche you operate in and the resources your organisation has. We then develop a bespoke strategy to utilise your current assets and invest the time into those tasks we’re better suited at actioning. This lean approach is favoured by our clients as it seeks to maximise your return-on-investment (ROI).

OUTCOMES

What To Expect

More Backlinks

Backlinks are important in gaining higher rankings on Google. The more backlinks your website receives the better chance you have to rank higher on Google. Our team is here to guide you to success.

Better Content

Relevant and useful content is essential when building a webpage. This must be catered towards your target audience in order to answer their search queries. Our team is able to help you with this.

Optimised Website

Having a website that is fully functional to its highest potential is key to any webpage wanting to gain higher rankings. Our digital marketing team is able to provide you with the knowledge to optimise your website.

What People Say About Us...

Featured Case Study

Forest Rock

The Brief

The priorities for the management team at Forest rock were to increase their online visibility, increasing brand awareness, increase leads and of course the bottom line - sales. Given the nature of the organisation with multiple products and services as well as distribution channels - the team at Visibility knew that prioritisation would be a key consideration.

The Strategy

Working with their in-house team, Visibility consulted on the design and build of the website which included the market research, competitor research and keyword research. This was done to establish that the direction for the new site, given the number of services offered would be the right one.

The Results

Despite the Covid-19 pandemic, we saw some fantastic results in 2020 for our digital partner Forest Rock. Total traffic rose by 1,818 % and from that we saw an 868% increase in organic traffic. Although we cannot share the details, with a change in how their customers purchase products, we also saw a huge growth in online sales with a big contributor of that being Organic Search (SEO) and Paid Search (PPC).

Let's make it happen

Our talented team of SEO experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:

Medical SEO

In order to rank high on Google you must manage your website making it easier for search engines to crawl and index your website. Optimising your Medical Company’s website will allow for your website to be read by google easily and more efficiently.

Keyword Research

When your target audience is searching for Medical Companies, there are specific words they are using in order to find what they’re looking for. These are known as keywords. Knowing what keywords your target audience is using is essential to writing the best content.

Google Rankings

Google rankings are a way of displaying which websites are the most credible and most useful for users when they are searching for answers when it comes to medical companies. The higher the website is on Google’s pages the more useful and more credible the sight is for its users.

Content

Content is essential to any website. This could be in the form of images, text, and videos. Anything displayed on the website’s pages is known as content. It should be targeted towards your chosen target audience and should be relevant to what they’re looking for.

Technical SEO

Technical SEO refers to modifying any technical aspects of your website in order to increase organic traffic and searches. This could include making your medical Company’s website easier for Google to crawl and index.

On-Page SEO

Changing the content within your medical company’s site is known as on-page SEO. This could be in the form of content marketing, keyword optimisation, images and on-page speed. Modifications to any part of your website is a form of on-page SEO.

Off-Page SEO

Off-page SEO is essentially the opposite to on-page SEO in terms of it involves any actions taken that are not directly within the webpages of the website. Off-page SEO can be in the form of link building, guest blogging and uses of social media.

Link Building

Link building is a form of off-page SEO and involves creating links on other web pages that link back to specific pages on your own medical company’s webpage. This in turn will generate an increase in traffic to your site.

Local SEO

Local SEO refers to taking action to become highly rated on searches within the area that your medical company operates in. Gaining higher rankings within your local area will increase your online traffic and potentially increase sales.

 

Core Web Vitals

Google has devised a set of metrics which control and monitor the ways in which web pages work. It uses these metrics as a checklist to whether websites are following what Google values when it comes to ranking.

Improve Your Online Visibility

Request your free website marketing review and our expert team will provide you with bespoke actionable advice to increase leads and sales to your organisation.

Free Website Review