Competing with Wheelbase?
We’ve dissected and spied on the digital marketing strategy of one of the UK’s leading online bicycle retailers. You’ll learn how they attract and convert customers using SEO, Content Marketing, CRO and Social Media.
Download the Strategy
Wheelbase Marketing Strategies
SEO
Content Marketing
Paid Media
Social Media
Conversion Rate Optimisation
SEO Overview
- Serious SEO investment began in January 2016
- 16,299 keywords ranking on Google
- 6,460 pages rankings on Google
- 97,100 estimated monthly website visitors
- Estimated brand traffic accounts for 20,000 monthly visitors
- Estimated non-brand traffic accounts for 77,100 monthly visitors
Blogs, PDFs, Guides + more
- Downloadable guides include: "Winter Clothing", "Mountain bike", "Buy Bikes for Children"
- Additionally: "Electric Bike guide"
- This page: www.wheelbase.co.uk/information: contains a huge amount of downloadable content
Display Advertising Graphics
- To view their Paid Media strategy including display advertising graphics, please download the full strategy.
Display Advertising Graphics
- To view their social media advertising campaigns including graphics, please download the full strategy.
How they convert users
- To view their conversion rate optimisation strategies, please download the full strategy.
Learn more about how Wheel Base uses SEO campaigns and Paid Advertising strategies.
We’ve collated a whole bunch of insights into the types of campaigns they run and the success of them.
* Images taken from https://www.wheelbase.co.uk
* Images taken from https://www.wheelbase.co.uk
* Images taken from https://www.wheelbase.co.uk
Social Media Campaigns Revealed
Facebook Ad Campaigns
By using creatives which denote exciting adventures, WheelBase are able to engage their customers emotions to encourage conversions on the website.
Facebook Ad Campaigns
This is a superb example of how WheelBase is using Facebook to engage their customer base. We’ve used our tools to uncover the exact graphics they use on social media to reach their objectives.
Do you want to learn the exact strategies that Wheelbase are using?
Take the next step to improving your marketing strategy and follow the steps below.
1. Fill in the form
2. Instant access to the full strategy
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Meet Visibility
We’re Visibility, a digital marketing agency dedicated to growing the online presence of our clients.
We love to support our colleagues and improve the planet by investing our profits into programmes that bring positive change. We continuously develop the digital skills of our team to be the best in class and we’ve partnered with Ecologi to help fight climate change.
We are a fully remote company – improving the lives of our clients, colleagues and reducing our carbon footprint.
