Posted on 12th December, 2022

Key Elements Of On-Page Optimisation

On-page optimisation is one of the key components of search engine optimisation (SEO). It involves optimising various elements of your website, such as the website’s content, meta tags, meta descriptions, HTML code, and images, in order to improve its ranking in search engine results.

In this blog post, we will discuss all the elements of an effective On-page optimisation. We hope this will help to guide you when trying to improve your website’s SEO.


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The most important element of on-page optimisation is using keywords effectively. This involves incorporating your chosen target keywords into your website’s content, metadata, and other elements in a way that is natural and relevant. It’s important not to overlook this stage as stuffing your content with too many keywords without having a proper strategy can be damaging for your rankings.


One way to do this is by using your keywords in your page titles, headings, and subheadings. This not only helps search engines understand the content of your page, but it also helps readers skim and navigate through your content quickly.

Apart from using keywords in your headings, you should also include them in your meta descriptions and alt tags for images. Meta descriptions are the short snippets of text that appear under your page’s title in search engine results pages. Compelling meta descriptions can bring more users to your website. Thus, don’t forget to write them.

Alt tags are used to describe the content of images. Usually, alt tags are meant for people with disabilities who use special readers that help them to check the website’s content. However, some marketing experts say that they could also help Google to check the content of your website. Thus, it is a good practice to write them. 


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Another step of on-page optimisation is optimising your website’s HTML structure. This includes using header tags (H1, H2, etc.) to make it easier for search engines to understand your content and make it easier for people to read. It also involves optimising your website’s URLs and file names by including your target keywords.



Having a mobile-friendly and fast website is also important. With the increasing number of people accessing the internet on their smartphones and tablets, having a mobile-friendly and responsive website is essential for SEO. Search engines such as Google prioritise websites that load quickly and have a good user experience. Thus, optimising your website’s speed can also help improve your rankings.

In addition to these technical aspects of on-page optimisation, remember to create high-quality, valuable content that engages and satisfies your readers. This means writing content that is informative, valuable, well-written, and free of spelling and grammar errors.



Overall, on-page optimisation is a complex and ongoing process that involves many different elements. However, it is worth it as by optimising your website’s content and other on-page elements, you can improve its visibility in search engine results and attract more potential customers.

We can help you to optimise your website

If you are struggling with On-page and Off-page optimisations, our Visibility Agency is here to help you. We specialise in all things SEO, PPC, Social Media Ads as well as Email Marketing. Don’t hesitate and contact us now to discuss your situation.

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