Key Considerations of Image Optimisation | Visibility Agency

Posted on 13th December, 2022

Key Considerations of Image Optimisation

Image optimisation is the process of reducing the file size of an image while maintaining its quality, in order to improve the performance of a website. This is important because larger, unoptimised images can significantly slow down a website’s loading time, which can lead to frustrated users and a higher bounce rate.


Want help with your Local SEO strategy?


There are several ways to optimise images for the web, including using the correct file format, properly sizing images, and compressing them to reduce their file size.

One of the key considerations when optimising images is the file format. The most common image file formats for the web are JPEG, PNG, and GIF. JPEG is best for photographs and images with lots of colors, while PNG is better for images with transparent backgrounds and simple graphics. GIF is best for animations and simple graphics with a limited number of colors. By using the correct file format for each image, you can ensure that it is displayed correctly and efficiently on a website.



Another important aspect of image optimisation is properly sizing images. This means ensuring that the dimensions of an image match the space that it will be displayed in on a website. For example, if an image is intended to be displayed at a width of 500 pixels, there is no benefit to uploading an image that is 1000 pixels wide – it will just take up more space and take longer to load. By properly sizing images, you can improve the performance of your website.


Free website review


In addition to using the correct file format and properly sizing images, it’s also important to compress them to reduce their file size. This can be done through the use of image compression software, which reduces the amount of data in an image without significantly impacting its quality. By compressing images, you can reduce their file size and improve the loading speed of your website.



Overall, image optimisation is an essential part of any website’s performance. By using the correct file format, properly sizing images, and compressing them, you can improve the user experience and reduce the risk of potential customers bouncing from your site.


Reach out to our agency for help

Our Image Optimisation Nottingham team has extensive knowledge of various SEO such as Local SEO, Technical SEO, and Organic SEO. Reach out to us if your business needs help. Our services include various Marketing Channels such as SEO, PPC, Email Marketing, Social Media Ads including Pinterest management, Facebook management and Instagram management.


Digital Marketing Trends in 2023

Digital Marketing Trends

5 Digital Marketing Trends In 2023 You Should Know

Magdalena Stopa · 13th January, 2023

Canonical Tags and 301 Directs

2 Methods To Ensure Your Website’s Content Is Properly Indexed

Ranjie Banac · 16th December, 2022

Headings and Subheadings

Headings and Subheadings Are An Important Element Of A Website

Ranjie Banac · 16th December, 2022

Improve Your Online Visibility

Request your free website marketing review and our expert team will provide you with bespoke actionable advice to increase leads and sales to your organisation.

Free Website Review