Posted on 16th February, 2021

Google My Business – Messaging Function Added To Desktop

Google updates Google My Business (GMB) messaging feature to be available on the desktop version.

Officially launch back in 2017, and further improved in 2019, Google have been developing a Google My Business feature that allows companies to accept messages from their potential customers. As with all Google’s products, they’re trying to make it easier than ever for searchers to get in touch with the businesses they require. Users are able to simply click the “Message” button on the GMB listing and submit their questions.

You can see an example of how this works below:

Google My Business (GMB) messaging feature
Google My Business (GMB) messaging feature

Google Business Messaging is a powerful tool for businesses of all sizes that allows communication with their customers in real-time through messaging platforms. This feature enables businesses to have direct conversations with customers who search for their services or products on Google Search or Google Maps. By using Google Business Messaging, businesses can provide quick and efficient support to their customers, which can enhance their overall customer experience. 

Google Business Messaging is a free and easy-to-use platform that can be integrated with different messaging platforms like Apple Business Chat, Facebook Messenger, and WhatsApp. With Google Business Messaging, businesses can save time and resources, increase customer satisfaction, and boost their online reputation. Therefore, if you own a business, consider using Google Business Messaging to streamline your customer support operations and improve customer engagement.

Here are some interesting facts about Google Business Messaging: 

  • Google Business Messaging is a free feature that allows businesses to communicate with customers in real-time.
  • With Google Business Messaging, customers can initiate a conversation with a business by clicking on the “Message” button on their Google My Business listing.
  • Businesses can respond to messages from customers using the Google My Business app or website as well as set up automatic replies for common questions.
  • According to Google, businesses that respond to messages from customers within 24 hours are more likely to convert those customers into paying clients. Thus, leveraging this feature could be a smart move.
  • Google Business Messaging can help businesses save time and resources by allowing them to address customer inquiries quickly and efficiently.
  • Businesses can customise their messaging settings in Google My Business to manage when and how they receive notifications, set up various message templates, and even enable chatbots.
  • Google Business Messaging can also integrate with other messaging platforms, such as Apple Business Chat, Facebook Messenger, and WhatsApp, to provide a more seamless experience for customers.
  • Finally, by using Google Business Messaging, businesses can definitely enhance their customer service and build stronger relationships with their customers, ultimately leading to increased customer satisfaction and loyalty. 

For business owners, there are a couple of versions of the Google My Business app making it very easy to spot these messages and get back within a timely fashion.

You can download the app here:

Apple IOS Google My Business App: https://apps.apple.com/us/app/google-my-business/id853371601

Android Google My Business App: https://play.google.com/store/apps/details?id=com.google.android.apps.vega&hl=en

With many people working from home nowadays, more of us are spending more time on desktop computers (or at least laptops). Below you’ll be able to see how the Google My Business messaging feature looks on the desktop version of the website:

Google My Business - Messaging Function Added To Desktop
Google My Business – Messaging Function Added To Desktop

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