Schema markup (also called structured data) refers to organising and labelling website’s content in a way that makes it easier for search engines to understand. Such data allows search engines to pick the most informative and relevant results for users. It is important to organise your website in a structured and clear way as it will help you to drive more traffic to the website.
In this blog post, we will talk about the elements of schema markup as well as its benefits. We hope that this short quide will help you expand your technical SEO knowledge.
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Schema markup or structured data uses a standardised format, such as JSON-LD, to label website’s content with additional information. This information can include the type of content, its properties, and the relationships between different pieces of content. For instance, a recipe page might use structured data to specify the ingredients, cooking time, and number of servings for a dish.
As we mentioned earlier on, one common use of schema markup is to help search engines, such as Google, understand the information on a website and classify it into specific categories. Structuring data this way allows search engines to display the information in a more useful way.
Another benefit of schema markup is that it can boost the visibility of a website in the SERPs (search engine results pages). By giving search engines additional information about the content on your website, schema markup can help to decide if your pages are relevant and valuable to be shown for specific queries. This can increase the chances of a website appearing in search results for those queries, which can drive more traffic to the website.
In addition to previous benefits, structured data can also help you to push your website rank higher in search results. Search engines use various factors to determine the ranking of a website, and the use of schema markup can signal to search engines that a website is well-organised, relevant and gives valuable information for specific queries. This can help a website rank higher in search results for those queries, which can drive even more traffic to the website.
There are many different types of schema markup that can be used to label website’s content. Some examples include product schema for e-commerce websites, event schema for websites about events, and recipe schema for food-related websites.
In order to implement schema markup on a website, you need to add the markup directly to the website’s HTML code or use a tool to generate the markup. There are also many resources available online, such as the Schema.org website, that can provide guidance on how to use schema markup. Alternatively, you can ask your developer to help you.
In conclusion, schema markup is a valuable tool for organising and annotating website’s content in a way that makes it easier for search engines to understand and interpret. This can improve the user experience, increase visibility in search results, and help a website rank higher in search results.
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