9 Tips To Enhance Your Ecommerce Social Media Ads Strategy | Visibility Agency

Posted on 2nd November, 2022

9 Tips To Enhance Your eCommerce Social Media Advertising Strategy

Are you trying to improve your eCommerce Social Ads strategies but you’re unsure how? You’ve come to the right place. Social media advertising is a strategy that uses social media platforms to promote your products or services. Usually, these platforms are Facebook, Instagram, Pinterest, TikTok, and LinkedIn. We’re a digital marketing agency that specialises in eCommerce Social Media Advertising strategies. Below you’ll find 9 Tips To Enhance Your eCommerce Social Media Advertising Strategy.

1. Social Media Remarketing to People Who Had A Basket Full

Social Media advertising can be a powerful tool to encourage people back to the website. Usually, eCommerce strategies implement a strategy of “didn’t convert?” = remarket. However, there is a more targeted way to do this. Consider this: Scenario 1: Somebody has walked into your shop, walked around and walked out the door. Scenario 2: Somebody has walked into your shop, filled their trolley with loads of items, got cold feet and walked out the door, leaving their trolley full near the exit. Now, who would you say has a higher purchase intent? Scenario 2 is segmenting your remarketing audiences to people who had placed items into your website’s online basket and then left the website. They’ve never bought from you before, and they’re red hot leads to chase after. Consider remarketing across all relevant platforms where your audience hangs out. For B2B it’s usually LinkedIn and Facebook and for B2C usually Instagram, Facebook, Tik Tok and Pinterest.

 

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2. Push Product Ads To Interested People Via Dynamic Remarketing

Social Media platforms such as Facebook offer the ability to upload your product catalogue and push dynamic remarketing ads to your audiences. If your website visitor visits a specific product page, then when they leave your site and head over to Facebook, it’s possible to push the exact same product again, reminding them to come back and purchase. Of course, it’s a good idea to exclude those people who have previously purchased. These campaigns can be run up to 180 days after they have visited the website.

Facebook Ads

 

3. Remarketing Until Conversion Then Remove From List

One purpose of social media ads can be to encourage people to either purchase or leave their contact details on the website. This is where generic remarketing campaigns on social media can come in handy. We only want to target those who didn’t purchase and those who didn’t fill out a form. We can push display ads to these people offering them a 10% discount on their first purchase. As soon as somebody purchases, they are automatically removed from this audience, meaning the budget is only spent on people who haven’t completed the desired action.

 

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4. Are You Split Testing Your Creative Assets?

No marketer in the world got it right the first time. That’s why here at Visibility, we advocate creative split testing. For each audience type, it’s a good idea to create a number of variants of your creative assets. For each audience type, you’re likely to get a different outcome, so let the ad platforms do their bit and push the best performing ad to the different audiences. The campaigns and variants which work best and provide the most results should then have more budget given to them.

5. Use Prospecting Campaigns To Grow Your Remarketing Campaigns

Social Media Ads aren’t all about remarketing. Expanding, growing and reaching out into new audiences can be a real benefit to your whole digital marketing strategy. Using social prospecting campaigns can introduce new people to the range of products you offer. Encouraging people to take the next step isn’t always about purchasing, it could also be to download a brochure too. Either way, this new person will now be entered into your other remarketing lists – meaning from being a brand new person, they’ll soon be targeted with your remarketing campaigns.

 

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6. Have You Tried Instagram Ads To Grow Brand Awareness?

The time people spend on the Instagram platform is ever increasing. This presents marketers with the perfect opportunity to present their brand and products in front of multiple relevant audiences. Whether people have visited your website before or you’re introducing your brand to them for the first time – will depend how you approach your campaign structure. Either way, Instagram can provide you with a host of prospecting and remarketing ad campaigns.

7. Use Instagram Ads To Grow Your Email Newsletter Database

There are a host of different campaigns marketers can implement on the Instagram ads platform. Campaigns which focus on encouraging people to sign up to the newsletter with either a 5% or 10% discount on their first order can see real results. Have you tried this method or one similar?

 

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Instagram Ads

 

8. Re-engage Your Customers With Promo Codes or Free Gifts

Social Ads provide a range of ways to get in front of the right people. Multiple options which use the platform’s algorithms to find your target audience. However, the platforms cannot decide what your ad copy and creatives include. Visual assets which include 10% promotional codes and free gifts can often lure your target market back onto your website and begin re-engagement.

9. Developing Instagram Story Campaigns

There are many different types of social ad campaigns to choose from. One which can be highly successful is Instagram Stories. With huge numbers of Instagram users creating and watching Instagram Stories each day – it’s a hugely popular part of their platform. To get in front of your target audience and expand your reach – we recommend you consider developing Instagram Story campaigns.

 

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Reach out to our agency for help

Our SEO Agency Derby team has extensive knowledge of various Social Media Ads strategies. Reach out to us if your business needs help. Our services include various Marketing Channels such as SEO, PPC, Email Marketing, Social Media Ads including Pinterest management, Facebook management and Instagram management.

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