Healthcare SEO - Search Engine Optimisation | Visibility Agency®

SEO Management for Healthcare Companies

  • More Leads
  • More Sales
  • Increased Revenue
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WE ARE HERE TO HELP

Do these issues sound familiar?

  • Difficult to obtain backlinks
  • Unsure what content to write
  • Lack effective SEO strategy
  • No time to implement
  • Technical knowledge issues
It doesn't have to be this way

Our Approach

Our team takes time to learn your business, the niche you operate in and the resources your organisation has. We then develop a bespoke strategy to utilise your current assets and invest the time into those tasks we’re better suited at actioning. This lean approach is favoured by our clients as it seeks to maximise your return-on-investment (ROI).

OUTCOMES

What To Expect

More Backlinks

To discover how your commercial aspirations can be realised, our team of digital experts are at hand to guide your management team through the processes of change.

Better Content

To discover how your commercial aspirations can be realised, our team of digital experts are at hand to guide your management team through the processes of change.

Optimised Website

To discover how your commercial aspirations can be realised, our team of digital experts are at hand to guide your management team through the processes of change.

What People Say About Us...

Featured Case Study

Forest Rock

The Brief

The priorities for the management team at Forest rock were to increase their online visibility, increasing brand awareness, increase leads and of course the bottom line - sales. Given the nature of the organisation with multiple products and services as well as distribution channels - the team at Visibility knew that prioritisation would be a key consideration.

The Strategy

Working with their in-house team, Visibility consulted on the design and build of the website which included the market research, competitor research and keyword research. This was done to establish that the direction for the new site, given the number of services offered would be the right one.

The Results

Despite the Covid-19 pandemic, we saw some fantastic results in 2020 for our digital partner Forest Rock. Total traffic rose by 1,818 % and from that we saw an 868% increase in organic traffic. Although we cannot share the details, with a change in how their customers purchase products, we also saw a huge growth in online sales with a big contributor of that being Organic Search (SEO) and Paid Search (PPC).

Let's make it happen

Our talented team of SEO experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:

Healthcare SEO

SEO is a process of developing your website to improve organic visibility in search engines. Making sure your website is well-structured and optimised is vital so that search engines can understand who you are and what you can offer as a business.

Our expert team delivers tailored strategies that achieve your business objectives.

Keyword Research

As a fundamental principle of Search Engine Optimisation, keyword research is all about understanding the customers needs.

By developing a strong digital marketing strategy, based upon the marketing and corporate objectives we’re able to conduct keyword research which will support those plans.

Extensive research into your product or service, competitor analysis and non-competitor analysis are all carried out to meet those outcomes.

Google Rankings

The end goal is to achieve better rankings for your business. It’s our job to improve the number of relevant keywords your business appears on Google for. The more keywords that rank, the more likely it is your website will be found, which in turn can lead to more leads and sales.

We closely monitor Google’s algorithm updates to ensure we’re implementing best practices everyday. Recent updates include, Penguin & E.A.T. You can read more about these updates here on our blog: www.visibility-agency.com/blog/google-algorithm

Content

The purpose of your website is to give your ideal customers what they need which can be discovered with market research both offline and online. Superb websites which deliver their customers with value will always succeed more than those which don’t.

It is very true that your potential customers are searching online for your products and services, but they are also educating themselves over the best options, trying to find the best quality for the right price point.

The wider marketing strategy should identify why your business is better than the competition and it’s our job to display those values within the content we created, based on the topics your audiences search for.

Technical SEO

Ensuring your website is fit for purpose is one of the most important steps in your journey of digital transformation. We want your website to communicate effectively with the platforms and software your customers are using to access it. They’re often technical issues which can hamper the success of your rankings, user experience and overall profitability of your website. We ensure your website is ready for all of your visitors to interact in the way it was designed to be.

On-Page SEO

The communication between website and search engines is crucial. Our strategies are designed to support the increase in rankings by making adjustments to content and other technical changes so that the robots which crawl your site are able to effectively understand the purpose of your site, making it easier for them to push your site towards your target visitors. 

Off-Page SEO

Gaining authority in the search engines is an important factor to consider. Closely linked with link building and digital PR, we work hard to get the recognition your business deserves online. Working in partnership with other organisations, and taking that relationship online, provides the search engines with an understanding of your reputation in the industry. The most important factor when it comes to this reputation or as we call it, authority, is another website providing a link (or hyperlink) from their site to yours. This endorsement will support the ability of your keywords to rank enormously.

Link Building

Building your website’s authority in the search engines is an essential part of improving rankings. There are numerous successful link building strategies and for the most part it’s about relationship building. We dig deep into the heart of every organisation we work with to understand the influences in the market and the partnerships we can develop to support the overall authority of your domain.

Local SEO

Many businesses rely heavily on their local market as a source of revenue. With this in mind, it’s more important than ever before to be in front of those potential customers when they search locally online.

Customers who are in close proximity to your business are more likely to be aware of your brand when searching as Google Search and Google Maps favour such content on their platforms algorithm.

 

Core Web Vitals

Google’s Core Web Vitals is the collective terms for a couple of metrics that seek to measure the websites loading, interactivity and visual stability. These three metrics are important considerations and implementing best practices around these will become very important shortly.

Improve Your Online Visibility

Request your free website marketing review and our expert team will provide you with bespoke actionable advice to increase leads and sales to your organisation.

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