Tailored PPC Management for Your Company
- More Traffic
- Increased Leads
- Make More Sales
WE CAN ASSIST YOU
Do you lack time and expertise?
- Unsure How To Create Campaigns
- Complex Ad Platforms
- Lack Effective Optimisations Strategies
- Constantly Changing Interfaces
- No Time to Implement
Our Approach
Our team of Paid Advertising experts analyse your commercial offering, the market you operate in and the wider marketing strategy. From this, we’re able to develop a bespoke strategy to meet the required outcomes. We take a data-led approach to constantly make important optimisations to maximise your budget and drive leads and sales for your business.
We’ve Worked With...
Those Who Trust Us
OUTCOMES
What To Expect
High-Performing Campaigns
Our team will develop paid advertising campaigns that will see a ROI on your advertising spend. We're constantly improving campaigns to lower the CPA (cost per acquisition).
Creative Messaging
We design creative messaging to ensure we're driving clicks and traffic to your website. We continually test new varieties to see which gets the best response.
Quality Leads
Our campaigns are designed to spend your money in the right areas. We generate quality, well qualified leads for your sales team to convert.
What People Say About Us...
"Has been great working with George, he really knows his stuff."
David Lister — Director of MX Display
"The expertise provided by Visibility Agency has been a catalyst in developing our digital marketing strategy."
John Battersby — Managing Director of Fire Trade Supplies
"I just watched your website review with my manager, and we were really impressed! Thank you so much for taking the time to do that, we really appreciate the feedback, and we are looking forward to talking with you later."
Emily Dewell — Marketing Assistant at Stoneworld
***** (Google Review)
William Barron — Managing Director of Bespoke Funeral Care
"It was great to have a 1:1 meeting today with George Allsop. Would highly recommend to anyone looking for any sort of marketing advice to get in touch with George and Visibility Agency."
Daniel Huthwaite — Founder of Smaart Homes
***** (Google Review)
Farah Khamou — Producing Artistic Director at 2beez
"Many thanks for this and appreciate you taking the time to look into this so quickly. One big thing I learned from your review is that it isn’t clear what we do."
Maxim Gladines — Director of Holst Digital
Featured Case Study
Hall Personal Training
The Brief
Visibility Agency was appointed to support the digital transformation of Hall Personal Training. We were asked to support their in-house sales team with the Google Ads Paid Search campaigns, to manage them to become more effective and profitable.
The Strategy
With Hall Personal Training having an established sales and marketing process, it was clear what they wanted to achieve and how we could help. By gathering insights from local and national competitors we were able to discover the Paid Search strategies and keywords which were likely to perform well and lead to enquiries. We were able to design campaigns which considered competitor keywords, as well as local and broader terms for those people searching for support with personal training and weight loss. Overall, we were able to explore which strategies would lead to the best Return-on-Investment (ROI) and to double down on those to bring the best results.
The Results
Since April 2021, we’ve been able to improve the Google Ads account to increase CTR by 410.34% and decrease Cost per Conversion by 24.45% when comparing the following periods: April- June 2021 with All time before that until 31st March 2021.
Pay-per-Click (PPC) FAQs
How much will I need to spend per month?
This depends on a number of factors. Firstly, ask yourself, what am I willing to pay to gain 1 client / customer for my business? It's important to consider the lifetime value of that customer.
How much will it cost per click?
Each keyword / search term will have it's own competition level and therefore cost per click. It's dependant on location and many other factors.
Can you run remarketing ads to my website visitors?
Yes. Remarketing ads are a really useful way to remind your website visitors to come back to your website and complete an action.
Who pays for the ad spend?
The ads account is solely owned by the digital partners we work with and therefore the ad spend is taken direct. The benefit of owning the account means that you have full autonomy should you wish to change provider.
Isn't Google Ads really expensive?
It can be if best practise isn't implemented. The structure and on-going maintenance of the account is designed to reduce the cost per click and get the ads shown to the right people.
I haven't ever tried Bing Ads, do people even use Bing?
Yes, you might be the main demographic but LOTS of people use Bing.
Let's make it happen
Our talented team of Paid Advertising experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:
Paid Search Agency (PPC Management)
PPC is one of the most common and cost-effective ways of advertising online. If you want to get your business in front of the right audience, PPC advertising is a fast and efficient method that gives great ROI (return on investment). Our team focuses on creating campaigns which are aligned with your business’s objectives and your buying personas. As a Paid Search Agency (PPC Management), we’re able to support your project.
PPC Audit
Although no pre-existing activity is required, any legacy data that is available from previous campaigns is of course advantageous for us to assess. Our team will audit your previous strategies to discover which have seen successes and which failed to be profitable along with the reasons why. We then use this to make recommended strategies for the next step in your Paid Advertising journey to success.
Google Ads (formally Google AdWords)
There is a range of different platforms available and one of the most popular is Google Ads (formally Google AdWords). This leading platform facilitates Text Ads, Shopping Ads, Remarketing, Display and more. The versatility provides marketeers with a range of tools and targeting techniques to get your marketing messages across turning your investment into a return in the form of leads and sales. As a Paid Search Agency (PPC Management), we’re able to support your project.
Google Shopping
Are you an eCommerce business owner or marketing manager? The Google Ads platform provides eCommerce websites with a superb opportunity to get their products in front of the right people, at the right time and for the right price. We support businesses to make their performance and provide a ROI.
Google Ads International Campaigns
Does your corporate strategy include branching into overseas territories? We support organisations with their existing international strategy and can also develop a new bespoke strategy to meet your potential clients.
Display Advertising
Our team designs creative display ads to complement your wider marketing campaigns. We choose the key messaging, the right design and the perfect audience to help achieve the outcome you’re looking for.
Remarketing
Marketers work hard to drive relevant traffic to your site. We utilise remarketing campaigns to keep your existing audiences engaging with your brand to squeeze the most out of your marketing efforts. As a Paid Search Agency (PPC Management), we’re able to support your project.
Bing Ads
We work with a number of client who utilise Bing Ads to drive traffic to their website. Bing Ads offers good value for the money and is very competitive on Cost-per-Click (CPC) in comparison to Google Ads. As a Paid Search Agency (PPC Management), we’re able to support your project.
Improve Your Online Visibility
Request your free website marketing review and our expert team will provide you with bespoke actionable advice to increase leads and sales to your organisation.
Free Website Review