MX Display are specialists in the design, development, manufacturing and installation of large format printed graphics for commercial settings. They have worked with huge organisations such as Cancer Research UK, Coca-Cola and many more. They provide innovative designs to every project they conduct with a key focus around the level of superb service they provide to their customers.
Increase In Keywords Ranking
The most important place to begin with this digital marketing strategy was pretty obvious to our team from the beginning. The management of previous Paid Search (PPC) campaigns wasn’t great and a huge overall was required to ensure the account would generate the level of leads and sales required.
We conducted extensive keyword research to establish how the target audience of MX Display are searching, what their behaviours were and how we could get in front of those people.
By developing a content plan around the target keywords, we were quickly able to establish the priority areas to target first given the level of volume vs profit margins on the potential projects those keywords were likely to generate.
The pairing up of Organic Search (SEO) and Paid Search (PPC) is commonly missed by larger agencies who very often work in silos. This doesn’t happen here at Visibility Agency. We were able to use the SEO research to guide the paid campaigns ensuring that the landing pages were bespoke to the users search intent.
We’re really pleased with the results generated so far. The number of enquiries generated in key areas have increased after the changes made to the account. We’ve also seen an 11% increase in the number of keywords rankings in just the first 2 months of implementation.
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