Hall Personal Training - Personal Trainers | Visibility Agency®

Hall Personal Training

Paid Search (PPC) | Social Media Ads

Discover how we supported an Oxford based personal training company to develop their lead generation strategies as well as support their Paid Advertising strategies.

Client Overview

Hall Personal Training is a superb boutique personal training gym based in the heart of Oxfordshire. They provide clients with the best possible personal training experience supporting their members to become healthier and happier in their lives.

410%

Increase in Click-Through-Rate (CTR)

24%

Decrease in Cost per Lead

The Brief

Visibility Agency was appointed to support the digital transformation of Hall Personal Training. We were asked to support their in-house sales team with the Google Ads Paid Search campaigns, to manage them to become more effective and profitable.

The Strategy

With Hall Personal Training having an established sales and marketing process, it was clear what they wanted to achieve and how we could help.

By gathering insights from local and national competitors we were able to discover the Paid Search strategies and keywords which were likely to perform well and lead to enquiries.

We were able to design campaigns which considered competitor keywords, as well as local and broader terms for those people searching for support with personal training and weight loss.

Overall, we were able to explore which strategies would lead to the best Return-on-Investment (ROI) and to double down on those to bring the best results.

The Results

Since April 2021, we’ve been able to improve the Google Ads account to increase CTR by 410.34% and decrease Cost per Conversion by 24.45% when comparing the following periods: April- June 2021 with All time before that until 31st March 2021.

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