Fire Trade Supplies - Our Work | Visibility Agency®

Fire Trade Supplies

Organic Search (SEO) | Paid Search (PPC)

Learn how Organic Search (SEO) has led to dramatic increases in Year-on-Year traffic and sales as well as how Paid Search (PPC) has driven this eCommerce business forward.

Client Overview

Fire Trade Supplies is one of the UK’s leading Suppliers of Fire Systems and parts and accessories as well as testing equipment. Their online store is a one stop shop for any fire alarm installer. They have an expert team of engineers and product specialists who are able to advise either through their live chat or on the phone.

571

Keyword Ranking Increase

40%

YoY Traffic Increase

The Brief

Managing Director & Founder John Battersby approached us to help support with the organic search and paid search strategy of Fire Trade Supplies. He wanted to increase the number of relevant traffic, enquiries and ultimately more sales through the website. His Shopify website was fairly new, had all of the products but very little strategic marketing had been progressed.

The Strategy

As with all of our eCommerce clients, we took a look at the numbers including product margins and core product ranges that would bring in the most value to the company. We then conducted keyword and competitor research and looked at how those priority products were being marketed by others and how we would be able to compete. As with all eCommerce businesses, focusing on product pages and categories/ collection pages is a key strategy to driving traffic to your products.

We designed a robust and effective link building strategy to help build the website’s authority within the search engines.

The Results

Since working with Fire Trade Supplies, we’ve seen a huge increase in traffic, sales, and enquiries. We’ve seen keywords ranking increase from 164 to 735 with an increase of 571 or 348%. We’ve also seen Year-on-Year traffic increase by 40%.

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