EMAV - Drone Operator Specialists - Our Work | Visibility Agency®

EMAV – Drone Operator Specialists

Organic Search (SEO) | Paid Search (PPC) | Website Design & Development

See how we supported East Midlands based Professional Drone Operators EMAV to improve their website and sales approach.

Client Overview

EMAV is a drone operator photography and videography business that specialises in helping Architects and Estate Agents to assess their properties through 3D mapping and surveying. They also support businesses in photography and videography for promotional purposes.


Reduction of Bounce Rate


First 5 Months Organic Traffic Increase YoY

The Brief

The team at EMAV approached us to support their client growth through digital marketing. They wished to improve the number of enquiries through their website by increasing relevant traffic.

The Strategy

The key to most Search Engine Optimisations (SEO) and Paid Search (PPC) strategies is understanding which keywords are going to lead to relevant traffic and enquiries.

We began will full extensive keyword research to assess which terms are relevant to the services offered, how competitors are gaining relevant traffic and which alternative terms may be relevant.

An alternative term in our definition are those keywords which are relevant to the product or service offered but not directly. As people search for similar products and services in many different ways, it’s important to be open to targeting alternative words as these may well bring in relevant traffic, enquiries and sales.

We took an approach of research and testing to assess which keywords were more likely to convert website visitors. We were then able to increase spend for the keywords which saw the best results.

The Results

With the SEO structure created for the new website, we were able to increase the amount of traffic to the website by 4,360% between February – June 2021 vs the previous year (2020). We also provided guidance and support with the layout and structure of the new WordPress theme website – this helped to reduced the bounce rate of the website by 83%.

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