We Can Help You
Do you experience these issues?
- Not Sure How To Analyse User Experience
- Can't See Connection Between Website Architecture And SEO
- Not Sure How To Develop A User Friendly Website
- Hard To Keep Up With The Competition
Why Is Website Structure Important?
Website structure is one of the most important aspects of your overall SEO strategy. Navigation and layout of the website should be implemented based not only on how you want your website to look but also based on the best SEO practices. Unfortunately, this is often overlooked by developers who focus only on how the website looks.
If your website is structured well, your content will also rank higher in the search engines as crawlers will be able to understand it quicker. Therefore, when developing a new site, it is worth having in mind that information on the website has to be organised and prioritised accordingly. Every site needs to have a hierarchy, where URLs and internal linking are in the right order. Otherwise, even if your content is great and provides value, people will not be able to find the information they want quickly.
Our Nottingham marketing agency specialises in designing and developing websites that not only are aesthetically pleasing but follow the right SEO techniques. Thanks to that your new website will rank faster in search engines, which will help you to gain leads and sales.
What are the benefits of a solid website design and structure? There are some of them:
- Shows the authority of your website
- Helps search engines effectively scan your website
- Encourages deep site navigation
- Strengthens internal linking structure
- Increases leads and conversions
The Results
We Support With
We have a team of Search Engine Optimisation (SEO) experts ready to help you improve your online rankings. To discover issues with your website, request your free website video review today.
Paid Search (PPC)
We develop online campaigns that convert. Discover how we can help grow your businesses through Paid Search advertising.
Are you looking for support with the creation and management of Social Media Ad campaigns that generate leads? We can help you.
Our team can support your existing members of staff to learn about how digital marketing can improve your business. Whether we develop the strategy or providing 1-2-1 support - we're here help.
Require more traffic to your website? Our in-house team can support you to develop a superb content plan and to execute campaigns that drive more, relevant traffic to your website.
Gaining traffic to your website is difficult enough, that's why conversion rate optimisation strategy should be implemented to avoid losing out on those all important leads.
We’ve Worked With...
Those Who Trust Us
What our Customers & Partners Say
..."We've been working with Visibility Agency for a little over a year now and can confidently say, their customer service, communication and quality of work is the same today as it was when we first hired them. They've been the only agency we've used where we receive regular updates, meetings and monthly reports, without fail. They've been an integral part to the growth of our business and cannot recommend them highly enough for both the management of your GoogleAds and website SEO."
Chris Hall — Owner of Hall Personal Training
"Has been great working with George, he really knows his stuff."
David Lister — Director of MX Display
"George has been a real help in shaping the marketing communications at Forest Rock."
Nick Cooper — Sales and Marketing Director at Forest Rock
"The expertise provided by Visibility Agency has been a catalyst in developing our digital marketing strategy."
John Battersby — Managing Director of Fire Trade Supplies
"I just watched your website review with my manager, and we were really impressed! Thank you so much for taking the time to do that, we really appreciate the feedback, and we are looking forward to talking with you later."
Emily Dewell — Marketing Assistant at Stoneworld
***** (Google Review)
William Barron — Managing Director of Bespoke Funeral Care
"It was great to have a 1:1 meeting today with George Allsop. Would highly recommend to anyone looking for any sort of marketing advice to get in touch with George and Visibility Agency."
Daniel Huthwaite — Founder of Smaart Homes
"First page organic result now on "Deltek PIM". Very pleased with this!"
Matthew Nickerson — Director of Flo10
I connected with George yesterday on LinkedIn and he carried out an initial website review for me. The review was amazing in the detail he provided so quickly. We had a follow up call and George managed to understand my issues and also explain in a very clear way what I needed to do and how he could help. excellent communication and approach."
Allister Sly — Owner of Plantation Shutters South Limited
"We've been working with George at Visibility now for around 9 months and have had excellent results including improved SEO results and key word rankings! would highly recommend visibility!"
Jenna Ward — Marketing Assistant at Alpha Rail
"Truthful, honest and competent! At first I didn't expect to learn so much about different marketing strategies and tools. No regrets in working with Visibility."
Dinija Ramanauska — Intern at Visibility Agency
Featured Case Study
Forest Rock (Loughborough)
The Brief
The priorities for the management team at Forest rock were to increase their online visibility, increasing brand awareness, increase leads and of course the bottom line - sales. Given the nature of the organisation with multiple products and services as well as distribution channels - the team at Visibility knew that prioritisation would be a key consideration.
The Strategy
Working with their in-house team, Visibility consulted on the design and build of the website which included the market research, competitor research and keyword research. This was done to establish that the direction for the new site, given the number of services offered would be the right one.
The Results
Despite the Covid-19 pandemic, we saw some fantastic results in 2020 for our digital partner Forest Rock. Total traffic rose by 1,818 % and from that we saw an 868% increase in organic traffic. Although we cannot share the details, with a change in how their customer purchase products, we also saw a huge growth in online sales with a big contributor of that being Organic Search (SEO) and Paid Search (PPC).
Let's See How We Can Help
Our team of experts are here to support you and your team.
Design Agency Derby
Design is the core of everything we do both on and offline. With expertise in typography, graphics and composition, and a keen eye for detail, we craft designs that are compelling and fit for purpose. If you need help with design then get in touch today!
Marketing Agency Nottingham Office
Antenna Media Centre
9a Beck Street
Nottingham
NG1 1EQ
United Kingdom
Nottingham Phone Number: 0115 828 4824
Nottingham Email Address: nottingham@visibility-agency.com
SEO
We understand that search engine optimisation is a solid foundation to build your website and content on top. We create customised SEO strategies based on your target audience, industry, and expertise to accelerate your online growth. Get in touch today to start your road to success.
PPC
Our team of experts of paid search are experts in all areas of PPC. We are able to run PPC campaigns across multiple paid platforms including Google Search, GDN, Microsoft Ads, Facebook, Twitter, Linkedin, Instagram, Snapchat, TikTok and Pinterest.
Web Design
Web design is the art of planning and arranging content on a website so that it can be shared and accessed online with the world. We create bespoke sites centred around you and your customers needs. Making it easy for you audience to navigate their way round your site.
Creative
Creativity runs through our whole teams blood. Incorporating creativity within your site will keep you audience engaged. We create a brand experience that your customers buy into. We then support you with the rollout of the brand strategy across your entire company, for an engaging and consistent brand identity.
Branding
Our team consists of very creative, innovative, and professional designers who know what corporate branding is all about and why it is necessary for our clients. We value your money and time; therefore, we make sure that we give you the end result you hope for!
Design Agency Derby - We will design and create your website
We help businesses to drive profitable traffic to their websites. Our mission is to provide an excellent service to bring you leads and conversions. Let us help you succeed.
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Visibility Agency Digital Marketing Podcast
The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.
The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.
In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.
Watch Latest Episode