Paid campaigns generation 15% reduction in cost-per-click for IT service business

Paid Search (PPC)

Stoneseed IT – IT Project Management Specialists

Client Overview

Based in Nottingham, Stoneseed IT provides businesses with project management and technical professionals to support their projects in a flexible and on-demand way. Launched in 2009, they have seen rapid growth and now deliver over 20,000 professional service days per year. Visibility has worked with the team at Stoneseed IT since 2021 and have developed a marketing strategy which consistently delivers leads and sales.


Increase in click-through-rate (CTR)


Reduction bounce rate


Reduction in cost-per-click (CPC)

The Brief

We were tasked with improving their Google Ads account overall to be able to increase the number of leads and sales that their paid media budget was achieving.

Their core objectives were:

  • Improve and optimise the existing paid media accounts
  • Improve the cost-per-click (CPC) in the accounts overall
  • Improve the click-through-rate (CTR) in the accounts overall
  • Increase number of leads that the account generates
  • Improve sales in certain core service areas

The Strategy

With Stoneseed IT being an established business with a robust Marketing Strategy this made our Paid Search work all the more easier.

With a host of value propositions we were able to create Paid Search campaigns that fed into the various sales channels to generate leads for the sales teams.

We focused our efforts on how we can increase the amount of relevant traffic and how we can continually lower the cost per click for that traffic.

The Strategy

1.Campaign Restructuring

We first set about to analyse the existing campaigns and discover opportunities to improve how they were functioning. We managed to generate a number of changes which had previously been undiscovered and implemented those optimisations.

2.Landing Pages Relevancy

One of the best ways to improve the results of a paid media campaign is to improve the landing page experience for the users. When the landing page is adjusted using best practices, the search engines are likely to reward the advertiser by better cost-per-clicks and more visibility.

The Results

We’ve been generating results for Stoneseed IT since 2021.

Here are just some of the achievements we’ve made with the account:

  • 22% increase in CTR year-on-year
  • Reduced bounce rate by 73%
  • 15% reduction in cost per click year on year

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Get in touch

Contact the team at Visibility today for all of the expertise, guidance and support you need to reach your clients, and encourage them to champion your product or service.

Alternatively, you can contact us on:

Phone: 0115 828 4824