LinkedIn campaign reduces cost of leads by 6.3%

Although we work with MX Display on a range of other channels, this case study focuses on the LinkedIn paid media strategy. We were tasked with re-engaging with our existing website visitors. We wanted to make the most of the current website traffic and try to catch any people who left the website without converting. We employed a strategy to get people back onto the website and to get as many leads as possible.

Their core objectives were:

• Achieve as many conversion as possible from remarketing audiences
• Increase the amount of traffic visiting the website
• Show a positive ROAS on LinkedIn campaigns

Campaign Build

Our in-house LinkedIn expert Anna, set about designing and building a number of different campaigns. We developed a number of different avenues so we can test which campaign structure would work best. Once we discovered which campaign was achieving the results we were looking for, we were able to deploy the majority of the budget.

Ads

As standard, our team curates a number of compelling ad variations which are split tested to ensure we’re doing everything we can to make the ad spend achieve the objectives set. We used a variety of different calls to actions too. 

Landing Page

The purpose of this campaign was to encourage people to take an action which they previously hadn’t. We ensured we analysed the previous landing page (the one they bounced from) and created a highly optimised landing page to encourage people to convert.

We’ve been generating results for MX Display since 2019.

Here are just some of the achievements we’ve made with the account:

• We decreased the cost per conversion by 6.3% on Linkedin when compared to Google Ads.